Our Badass Vision
We were once the fittest versions of ourselves, descendants of the baddest mammalian predators to ever live
We choose "progress" in the form of processed foods and pencil-pushing desk jobs, over nutrient-dense foods (nose-to-tail nourishment) and hard work (voluntary physical resistance). Our barbaric forefathers intuitively and selectively prized these ancestral practices to build strength, power, and earth -conquering dominance.
To be certain, this is how our great ancestors fueled their exhaustive efforts... blood burning, can't breathe, heart racing, i'm-gonna-die efforts.
We have access to copious comfort controls and choose to avoid the nourishment and struggle that once made our species strong. Since we've abandoned these ways, the modern world has left us malnourished with an epidemic of declining strength.
What is to become of our legacy in a world of less?
It's time we honor our ancestors by putting back in what the modern world has left out. The 9 lifestyle levers are designed to create a road map the The Fittest version of yourself.
Learn the Lifestyle Levers