Our Badass Vision

We were once the fittest versions of ourselves, descendants of the baddest mammalian predators to ever live

A woman working out in a dark room
Woman putting on chalk to work out
In the modern world

We choose "progress" in the form of processed foods and pencil-pushing desk jobs, over nutrient-dense foods (nose-to-tail nourishment) and hard work (voluntary physical resistance). Our barbaric forefathers intuitively and selectively prized these ancestral practices to build strength, power, and earth -conquering dominance.

To be certain, this is how our great ancestors fueled their exhaustive efforts... blood burning, can't breathe, heart racing, i'm-gonna-die efforts.

In Modern Times

We have access to copious comfort controls and choose to avoid the nourishment and struggle that once made our species strong. Since we've abandoned these ways, the modern world has left us malnourished with an epidemic of declining strength.

What is to become of our legacy in a world of less?

The solution is to recreate our ancestral environment by pulling the fittest 9 lifestyle levers

It's time we honor our ancestors by putting back in what the modern world has left out. The 9 lifestyle levers are designed to create a road map the The Fittest version of yourself.

Learn the Lifestyle Levers
The Fittest Foundation Symbol - SleepThe Fittest Foundation Symbol - ColdThe Fittest Foundation Symbol - FightThe Fittest Foundation Symbol - EatThe Fittest Foundation Symbol - ShieldThe Fittest Foundation Symbol - MoveThe Fittest Foundation Symbol - SunThe Fittest Foundation Symbol - ConnectThe Fittest Foundation Symbol - Move
Mountains background
Man pushing weights in a gym

Prioritize.
Execute.
Dominate.

Our purpose is to unleash the warrior within you by adding weapons to your armory. Weapons such as free coaching, free workouts, and free information